When AI goes awry… and everyone notices 👀

ICYMI, Jeanswest’s latest campaign is making headlines for all the wrong reasons. From suspiciously blurry “human” models and a general cartoonlike quality, it's a textbook case of what not to do with AI-generated content.

We worked with some brilliant industry voices to help unpack the chaos in this B&T feature. Springboards.ai' Pip Bingemann called out the lack of a clear creative idea, Snack Drawer's Hannah McElhinney (She/Her) dubbed it a "metaphor for our times", and G Squared's Chris Murphy pointed out that the over-usage of AI can undermine a brand's entire goal - to actually sell products.

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