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Work
Some recent pieces we've created for our clients


Marketers, if you're waiting for privacy reform before taking action, you're already behind.
In his latest op-ed, Peter Leonard (Chair, ADMA ’s Regulatory and Advocacy Working Group) explores while 2025 wasn't necessarily about new laws, it was definitely all about enforcement. Regulators are cracking down on adtech, tracking and data flows. If you can’t explain where your data goes or how it’s used, you’re exposed. The law hasn’t changed, but the scrutiny has. We're happy to work with ADMA to bring this perspective to light. An important read for anyone in the in


When AI goes awry… and everyone notices 👀
ICYMI, Jeanswest’s latest campaign is making headlines for all the wrong reasons. From suspiciously blurry “human” models and a general cartoonlike quality, it's a textbook case of what not to do with AI-generated content. We worked with some brilliant industry voices to help unpack the chaos in this B&T feature. Springboards.ai ' Pip Bingemann called out the lack of a clear creative idea, Snack Drawer 's Hannah McElhinney (She/Her) dubbed it a "metaphor for our times


So long, and thanks for all the gyoza
The last thing we wanted to see was Gyoza Gary shedding tears and pouring one out for his homies at SXSW Sydney , but today's news has devastated him. Clear Hayes House curator and our bossman Alex Hayes shared his thoughts on the massive festival that burned brightly but not for long enough. PS: Where should Gary show up next?


2025 wasn’t just a great year for tours in Australia - it was a masterclass in how brands should be showing up.
In his contribution to AdNews Australia ' 'Perspectives' series, Vevo 's Tim O'Connor explores how music fandoms became the most passionate and high-potential audience of the year. From bucket hats to merch drops, Tim offers a fresh take on cultural connection - and a smart reminder on where attention will actually go in 2026.
Podcast: Face 2 Face
Face 2 Face is a podcast series from Facebook Australia featuring two top marketers being interviewed by host Jules Lund. It unearths ideas that thrive in a connected world. Clear Hayes acts as content director for the series from end-to-end, sourcing the right talent for the appropriate topics, researching relevant stories, preparing the guests and host for the interviews, directing during the interviews, inputting on episode direction and scripting and helping with final ap
Platform Production: Advertising Week APAC
Clear Hayes leads Advertising Week’s AW360 platform across APAC, helping build a world-class trove of thought leadership which delivers on the promise of being ‘Advertising Week the other 360 days of the year’. We help thought leaders from APAC connect with local and global audiences, creating a unique portal which helps to lift the entire media and marketing industry, and promotes the biggest media and marketing conference in Australia. Visit the site here .
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