Marketers, if you're waiting for privacy reform before taking action, you're already behind.
- clearhayes
- Jan 21
- 1 min read
In his latest op-ed, Peter Leonard (Chair, ADMA’s Regulatory and Advocacy Working Group) explores while 2025 wasn't necessarily about new laws, it was definitely all about enforcement.
Regulators are cracking down on adtech, tracking and data flows. If you can’t explain where your data goes or how it’s used, you’re exposed. The law hasn’t changed, but the scrutiny has.
We're happy to work with ADMA to bring this perspective to light. An important read for anyone in the industry!
