Marketing to Marketers: Alex Hayes on the Smarter Marketer Podcast
- Feb 23
- 1 min read
Marketing to marketers is one of the hardest briefs in the industry.
They know the tricks.
They’ve built the playbooks.
They can spot safe work instantly.
Our founder, Alex Hayes, joined James Lawrence on the Smarter Marketer podcast to talk about:
• Why SXSW Sydney created real industry connection and why its absence leaves a gap
• Why marketers don’t hate being marketed to, they hate being sold to
• Why brand is compounding while attention is fragmenting
• And why marketing needs to prove commercial impact, not hide behind vanity metrics
Too much marketing to marketers is rational, polite and instantly forgettable.
It doesn’t have to be.
Listen to the podcast below.
