clearhayes

Marketing to marketers is one of the hardest briefs in the industry. They know the tricks. They’ve built the playbooks. They can spot safe work instantly. Our founder,  Alex Hayes , joined  James Lawrence  on the Smarter Marketer podcast to talk about: • Why SXSW Sydney created real industry connection and why its absence leaves a gap  • Why marketers don’t hate being marketed to, they hate being sold to  • Why brand is compounding while attention is fragmenting  • And why marketing needs to...

Client:  Uber Advertising Project:  A Year of Strategic Thought Leadership for Uber Advertising Our Role:  PR / Content / Strategy / Events Timeline:  2025 The Challenge With Uber Advertising only three years into its Australian journey, 2025 presented a pivotal moment. The retail and commerce media landscape was exploding with noise, new entrants and competing narratives, all fighting to define what “good” looks like in a rapidly maturing category. The Brief Elevate Uber Advertising’s...

Early starts are always worth it when it's to help spread the word about something important – and the Male Confidence Index is definitely that. Frank Arthur  smashed his appearance on the Today Show to talk about  Man of Many 's new research project, which highlights a lot of big challenges and opportunities facing men today. Why is this important? As Frank explains: "Confidence shapes how men show up in the world – as partners, fathers, colleagues and friends." 📊 Some key stats show some...