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Work
Some recent pieces we've created for our clients
“If everyone gets the same answers, you end up in the same place.”
Springboards.ai just dropped a brilliant parody ad that shows what happens when AI takes over the creative process: sameness, traffic jams, lost originality and a few legal grey areas when it comes to IP. Their message? AI should spark creativity, not replace it. Judgment and human still matter. It's well worth a watch, especially for any marketer leaning a little too hard on the ‘AI can do it all’ crutch. We’re proud to help share the story for a team pushing the industry f
When AI goes awry… and everyone notices 👀
ICYMI, Jeanswest’s latest campaign is making headlines for all the wrong reasons. From suspiciously blurry “human” models and a general cartoonlike quality, it's a textbook case of what not to do with AI-generated content. We worked with some brilliant industry voices to help unpack the chaos in this B&T feature. Springboards.ai ' Pip Bingemann called out the lack of a clear creative idea, Snack Drawer 's Hannah McElhinney (She/Her) dubbed it a "metaphor for our times
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