Work

ICYMI, Jeanswest’s latest campaign is making headlines for all the wrong reasons. From suspiciously blurry “human” models and a general cartoonlike quality, it's a textbook case of what not to do with AI-generated content. We worked with some brilliant industry voices to help unpack the chaos in this  B&T  feature.  Springboards.ai '  Pip Bingemann  called out the lack of a clear creative idea,  Snack Drawer 's  Hannah McElhinney (She/Her)  dubbed it a "metaphor for our times