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Work
Some recent pieces we've created for our clients
Setting the Pace for the Industry: A Year of Strategic Thought Leadership for Uber Advertising
Client: Uber Advertising Project: A Year of Strategic Thought Leadership for Uber Advertising Our Role: PR / Content / Strategy / Events Timeline: 2025 The Challenge With Uber Advertising only three years into its Australian journey, 2025 presented a pivotal moment. The retail and commerce media landscape was exploding with noise, new entrants and competing narratives, all fighting to define what “good” looks like in a rapidly maturing category. The Brief Elevate Uber Adv
"Confidence shapes how men show up in the world – as partners, fathers, colleagues and friends."
Early starts are always worth it when it's to help spread the word about something important – and the Male Confidence Index is definitely that. Frank Arthur smashed his appearance on the Today Show to talk about Man of Many 's new research project, which highlights a lot of big challenges and opportunities facing men today. Why is this important? As Frank explains: "Confidence shapes how men show up in the world – as partners, fathers, colleagues and friends." 📊 Some key
Non-Boring News has landed!
Let’s be honest. Most newsletters are boring. This one isn’t. Our new monthly round-up cuts through the clutter with sharp takes and standout stories from across the industry, designed to inspire, educate and maybe even give you a laugh. It’s a curated edit of smart campaigns and bold thinking. Short, sharp and (hopefully) not boring. We’re keeping it punchy, useful and worth your scroll. Want in? Sign up below.
ADMA opens individual memberships
A new era for marketers: ADMA has officially launched Individual Memberships, giving every marketer direct access to the professional ecosystem behind Australia’s peak industry body. Previously only available to organisations, individual marketers can now gain access to regulatory short courses, AI and data resources, Global Forum tickets, exclusive webinars and networking. Crucially, it provides direct access to regulatory expertise to help individual members stay ahead of
“If everyone gets the same answers, you end up in the same place.”
Springboards.ai just dropped a brilliant parody ad that shows what happens when AI takes over the creative process: sameness, traffic jams, lost originality and a few legal grey areas when it comes to IP. Their message? AI should spark creativity, not replace it. Judgment and human still matter. It's well worth a watch, especially for any marketer leaning a little too hard on the ‘AI can do it all’ crutch. We’re proud to help share the story for a team pushing the industry f
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